A high-quality product hidden in a poor-quality foldable carton box is deceptive to the customer even before he sees it. Rigid packaging will not collapse flat like corrugated or folding stock, and that weight sends a message that says quality before any words appear on the copy. It’s one of the rare packaging choices a customer makes about a brand of luxury boxes. Empress Packaging makes and produces wholesale custom rigid boxes for high-end products throughout the USA, for brands that can’t afford to be outdone by packaging.
What are the reasons one should choose rigid boxes over standard packaging?
Folding cartons and corrugated mailers are designed for efficiency and to be used once. Rigid boxes are made to be maintained, photographed, and reused, altering what they must do. The value of the premium price is the durability of the product, which is provided in this instance by the rigidity of the box. The box will be opened more than the product itself is for cosmetics, electronics, and gifting brands, and thus it has to function as part of the product, not as packaging around it.
Custom Rigid Packaging benefits
While flexible packaging cannot replicate the rigid tier’s ability to provide cost recovery, it does so in other ways. Branding: a hard box with foil stamping or spot UV will convey quality, and the price will be set accordingly before the customer opens it. Protection: Rigid board offers better protection for fragile or high-value items, glass, electronics, and delicate cosmetics, than corrugated inserts alone. Reduced per-unit cost: purchase the base, lid, and insert as a single order to save costs. Recycled and FSC-certified stock is available in rigid board without compromising structural quality. Customer experience: a magnetic closure makes opening the box a part of the purchase, not a preliminary step to it.
Where Luxury Rigid Boxes Are Used?
Wholesale packaging with custom inserts are used for cosmetics brands to secure bottles and palettes in a display box and keep them as a counter display item. Rigid packaging is generally employed by electronics brands as a way to safeguard components and maintain the unboxing experience as part of the product launch. When it comes to jewelry and accessories, small luxury boxes are keyed to the specific size of the product, as unrestricted movement in a hard box is less appealing than in a soft mailer box. The type of insert and lid required will vary between each category; there is no universal rigid type.
The customization options for rigid boxes are undoubtedly plenty.
Rigid packaging construction begins with the thickness of the chipboard, which is determined by the weight of the product and the amount of shelf handling the box must withstand. Empress Packaging crafts lid styles from magnetic closure to two-piece telescoping branded boxes, based on the unboxing experience a brand desires. For brands that value texture, printing encompasses foil stamping, spot UV, and embossing. Instead of using generic foam padding, inserts are cut to the product. Sizes are based on the specific product, as rigid boxes do not compress like corrugated boxes when the size is off.
FAQs
Q: What’s the minimum order for custom rigid boxes?
A: Depending on the box complexity and insert design.
Q: What is the length of the production period?
A: Rigid boxes require more lead time than corrugated, typically due to lamination and finishing processes.
Q: Is it possible to send a sample for testing prior to full production?
A: Yes, physical proof is available prior to any bulk run.
Q: Are there “environmentally friendly” rigid materials available?
A: Yes, there are FSC-certified board options.
Get Your Free Quote
Underwrapping the product in the packaging is a cost to the premium brand in more than just appearance. Empress Packaging is a custom rigid box manufacturer that supplies custom packaging for great products throughout the USA. Get a free query@empresspackaging.com , email a query at empresspackaging.com, or call (888) 900-7629.
